SOCIAL MEDIA VERSUS WEBSITE
Everyone of us here probably uses the social media, like Facebook, Instagram, Tiktok, Whatsapp, Telegram or X ( formerly known as Twitter) to promote our brands and services. Here we try to engage our customers and persuade them to patronize us.
Nothing is wrong about this because it seems to make us feel secure. But what majority of us don't know is that adverting your brand or service in a website is more secure and reaches more audiences that the social media.
Yes, you heard me right! Because why the social media create temporary impact on your audience, the website regularly connect you and your audience for years. This is the reason when people need to search for certain information, they go to Google or Microsoft Bing.
The website provide indept information about a brand or service. It allows users flexible access to other information through the way it is structured and organized. It easily allow users to connect with clients through the contact form and get quick feedback. More importantly, a website enable better Google search engine thereby driving more traffic to your brand or services.
Why social media may excels at engagement and community building, a website offers a more comprehensive, structured and well controlled environment.
So for a strong visibility and good audience engagement it is far better if you use a website than the social media.
